外銷英文技能實戰班[一] 掌握展覽英文溝通要訣 拓展海外市場績效培增

外銷英文技能實戰班[一]
掌握展覽英文溝通要訣 拓展海外市場績效培增
(海外出差會展英語)
/Business English you need to learn in exhibitions/

在現今處處是網路化的時代, 要和客戶建立長久且可信賴的關係愈來愈不容易, 參加國際展覽仍是目前最有效的方法之一, 參展能面對面地與潛在客戶進行交流,快速地與客戶建立穩定的關係, 並且透過有素質的參展職員、積極在展前和展中銷售產品,在競爭對手面前展示自身的實力, 有效提升公司和商品競爭力,展示自身形象和實力的好機會。

所以, 企業需要具備專業英語能力的人才來面對各國的客戶,拓展業務,行銷,建立合作關係等,這些都必須以英文作為基本溝通。推廣自己產品不難,但如何運用英文使客戶能繼續聆聽你或建立關係,這是我們行銷需要具備的軟實力。

本課程涵蓋商展時必備的展場協調、展場人員訓練、商品發表、現場展售、推銷話術等,在展場上面對客戶時,不用擔心詞窮或默默地等待客戶上門,用你一口流利的英語及自信讓客戶對你留下深刻的印象吧!

It’s not easy to build reliable and long relationship with customers in the era of internet nowadays. One of the most effective way is to attend international exhibitions at present. By attending exhibitions, we can rapidly interact with potential clients in person as well as promote our products through the experienced staff. We have the opportunities to show our images and strengths effectively among the competitors.

Enterprises need people who speak fluent English to expand business. It’s not very difficult to promote your own products; however, make people listen to you constantly or be willing to cooperate with you is the main issue. Our course helps you to equip the fundamental ability of exhibitions selling, negotiating, promoting etc. Impress your clients in fluent English and confidence instead of worrying about speechless before them.

課程重點:
>吸引人潮招術 Attract people to your booth
>初步接洽及破冰,和客戶有初步的互動 Initial greet and meet, ice breaking
>展示推銷及產品銷售用語 Promote and demonstrate products
>回答客戶問題並引導客戶留下資料 Respond to clients and guide them to leave info
>議價協商/條件協商 Make deals/ negotiations
>建立關係,展後聯繫 Build relationship and contact clients after exhibitions

適合參加人員:
>時常參展人員或工程師 Workers who often attend exhibitions and engineer.
>行銷部門人員和業務人員 Marketing staff and sales representatives.
>公司部門主管及管理者Mangers and supervisors.
>對本課程有興趣之人士  People who are interested in this course .
>學員需具備基礎英文聽說能力

上課日期: 2017-11-09

上課時間: 週四  18:30 ~ 21:30,總計3小時

上課地點: 台中市西屯區台灣大道三段6583F (Rich 19大樓, 文化大學推廣部)

 

授課師資: 陳俞安 Betty Chen

學歷: 加拿大英美文學系學士 BA in English LiteratureGlad Tidings Bible College, Canada

工作經歷:
>企業商用英文講師 Enterprise Business English instructor
>大學多益、英檢講師高中英文老師 High school English teacher, TOEIC and GEPT instructor
>戴爾美語英文講師 Dell English Center
>Live ABC師訓講師 Live ABC teachers trainer
>聯合報英文教育寫作專師 United Daily News English Education Sector
>菁英美日語英文講師 ELITE English Center
>巨匠美語講師 中區教學顧問G-Jun English Center Teaching Consultant
>格蘭美語 中區教學顧問 GRAM English Center Teaching Consultant

授課經歷:
>上市上櫃企業商用英文專師
>台灣百大中小企業商用英文專師
>台中市政府主計處 多益課程
>亞洲大學、勤益科技大學 ESP 商用英文,餐旅英文
>嶺東科技大學,僑光科技大學英檢課程
>Live ABC師訓課程
>華德福實驗教育學校

>Taiwan listed companies at stock exchange and over-the-counter market
>Directorate-General of Budget, Accounting and Statistics, Executive Yuan, Taichung City Government
>Asia University
>National Chinyi University of Technology
>Ling Tung University
>Overseas Chinese University
>Live ABC teachers’ training sector
>Waldorf Education School

費用:2360元

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